Edelman has unveiled a list of 50 AI creators “you need to know,” emphasizing brand safety while collaborating with ...

As a result, YouTube is reshaping how audiences engage with audio content. No longer confined to traditional audio formats, ...

Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...

Stagwell has entered an agreement to acquire Dubai-based strategic digital communications agency Create Group. The agreement ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...

Marks & Spencer Food has launched a campaign to highlight its new health and wellness ranges, focused on a hero product called the Brain Ball. The campaign, which breaks today, will run across TV, ...

Publicis’ stock market capitalisation rose to €26.2bn ($27bn) at the end of 2024, making it the most valuable agency group by ...

The Haymarket Media Group creative director reflects on the significance of community in advertising.

At the end of 2024, the Financial Times reported that Meta has plans to release AI-generated users on Facebook and Instagram.

New year’s resolutions – those well-intentioned promises that usually fade faster than holiday leftovers. But this year, some ...